Practitioner-led SEO discussions. No speakers. No selling. No BS.
The third SEO Roundtable in Nottingham took place on Thursday 11 June 2026 at Canalhouse Nottingham.
The next roundtable is likely to take place in December 2026.
Nothing bigger. Nothing louder. Not rebranded into a “community”.
Just the same idea done properly: a small room of people who work in and around SEO, talking honestly about what is changing, what is breaking, and what still matters.
Further details for the December event will be shared once the date and venue are confirmed.
Why this exists
Most SEO events are built around the wrong incentives.
Someone needs to sell a tool. Someone needs to justify a speaking slot. Someone needs a photo of a full room. The result is usually the same: surface-level talks, recycled opinions, and very little space for the kind of conversations people actually working in SEO need.
The SEO Roundtable in Nottingham exists because that model stopped being useful years ago.
This is a deliberately small, discussion-led format for people who want to talk honestly about what is changing in search, what is being overstated, and what still needs proper thinking.
What the roundtable is, and isn’t
There are no speakers.
There are no slide decks.
There is nothing being sold.
Instead, you get a room of SEOs, consultants, in-house marketers, agency people, freelancers, and digital practitioners discussing real-world challenges.
That means classic SEO for Google, GEO, AI-driven search, LLM visibility, content credibility, shrinking SERP visibility, measurement uncertainty, client expectations, senior stakeholder pressure, and the growing disconnect between tidy SEO advice and operational reality.
The value comes from the discussion, not the agenda.
A dangerous idea, apparently.
The June 2026 roundtable
The third SEO Roundtable took place on Thursday 11 June 2026 at Canalhouse Nottingham.
It followed the same format as before: small room, no speakers, no slide theatre, no forced networking, and no sales pitch hiding behind “thought leadership”.
The discussion covered a fairly broad sweep of what is currently moving in search: classic SEO, GEO, AI search, LLM visibility, content quality, changing user behaviour, client expectations, and what senior teams often misunderstand about the direction of search.
There was no attempt to pretend that everything has a neat answer. That was rather the point.
Some of the most useful conversations were about the messy middle: how AI search changes visibility, how brands are represented in answer engines, how content earns trust when search journeys are less linear, and how to explain all of this to clients and leadership teams without inventing certainty.
Food and drinks were generously sponsored by Majestic, who supported the event without turning it into a product demonstration.
Which is how sponsorship should work, really.
Why small matters
These roundtables are intentionally limited in size.
Smaller rooms mean conversations do not stay polite and shallow. People can disagree without posturing. Real constraints, failures, assumptions, and trade-offs actually get discussed.
That design choice is repeatedly reflected in how participants describe the experience.
The point is not to fill a room.
The point is to make the room useful.
What participants say
Not testimonials written for a landing page. Just how people described the sessions afterwards.
“Great event Rüdiger Dalchow & thank you Steven Pitchford Dixon Jones and everyone there for making it an engaging evening”
— Michael Smith
“One of the best events I’ve been to this year. Smaller, which meant more meaningful conversations, and filled with people who both know their stuff and are eager to learn from your experience.”
— Ryan Jones, SEOTesting
“A really special event and an enjoyable industry chat in good company.”
— Steven Pitchford, Majestic
“Great discussion, and nice to know that we’re all facing similar challenges.”
— Andy Clowes, Tank
“Thoroughly enjoyed it.”
— Dixon Jones, Majestic, inLinks, Waikay
“These are great events to chat with people at all levels, from those who have been in SEO since the 90s to those with fresh perspectives, all with their own expertise to share in a friendly environment.”
— Ian Lockwood, ianlockwood.net & Vibrant Doors.
The common thread is not novelty or hype.—
It is relief.
Relief at being able to talk openly with peers who understand the work, the uncertainty, and the consequences.
Who it’s for
This roundtable is open to people involved in SEO, digital marketing, content, ecommerce, communications, and search visibility in and around Nottingham.
Some attendees are early in their SEO careers. Others have been doing this for years. What matters is not seniority. It is curiosity, openness, and a willingness to engage with how SEO actually works in practice, not just how it is described online.
The conversations often move beyond basics.
They touch on how AI-driven search affects visibility and trust, how content decisions play out beyond rankings, how SEO fits into wider business reality, and how client or C-level expectations need to be managed when the search landscape is becoming less predictable.
If you are interested in SEO and willing to contribute, you will likely feel at home.
If you want to sit through a polished sales deck and collect a lanyard, there are other events available.
A brief track record
Three SEO Roundtables have now run in Nottingham.
The format has stayed the same. The conversations have evolved. The interest has grown.
Attendees have included consultants, agency leads, in-house specialists, freelancers, product-side SEOs, and digital marketers from across the region and beyond.
Many of the comments afterwards have made the same point: the value came from who was in the room, not who was on stage.
That is exactly the point.
Next roundtable
The next SEO Roundtable in Nottingham is likely to take place in December 2026.
The date, venue, and registration details are not confirmed yet.
It will follow the same format as before: small room, no speakers, no slide theatre, no selling, and no forced “networking experience” nonsense.
Just a group of people who care about SEO, talking properly about the work.
More details will be announced once the next event is confirmed.
No pressure. No funnels. No fake urgency.
Just a decent room and a better conversation.