Is Google killing rank tracking? The data was never gospel.
Google’s rank-tracking changes expose old limits in SEO data. A practical look at what third-party tools and GSC can still tell us, what needs checking and how to make better decisions.
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What Does Metehan’s GEO Experiment Have to Do with the Length of the Rhine?
A mistaken measurement of the Rhine and Metehan Yesilyurt’s GEO experiment expose the same problem: repeated claims can acquire authority without becoming accurate.
AI Search: Same Query, Different Products
Same query, two Google AI answers, different products. I followed the buying links to see what matched, what didn’t, and why buyers still need a reason to choose you.
Google Has Clarified Helpful Content. Please Don’t Turn It Into Another SEO Checklist.
Google has made its guidance on helpful content more explicit. Before this becomes another four-factor optimisation package, a little perspective would be useful. The updated documentation describes four attributes of a page’s main content: effort,…
A little SEO helper for finding opportunities in Google Search Console
A free, API-free helper that turns a complete Google Search Console ZIP into practical opportunities, business signals and areas worth investigating.
AccuRanker Analysed 1.3 Billion SERPs. What Does That Really Tell Us About CTR?
A critical look at a 1.3 billion-SERP CTR study, what the evidence supports and what rankings, AI Overviews and citations mean for SEO forecasting.
How People in the UK Use AI – and What It Means for SEO and Marketing
UK research shows how people use AI, where it fits into search and what this might mean for SEO and marketing.
A little SEO helper for generating missing image alt text
A free Codex skill for reviewing missing image alt text at scale, using visual and page context rather than relying on filenames alone.
The Pyrrhic Victory of GEO
GEO deserves serious attention. Treating it as a replacement for SEO is another matter. The technical foundations, useful content, evidence and market understanding businesses neglect may be the same things their AI visibility needs.
Don’t Fall for the Reddit Mania
Reddit appears frequently in AI-generated answers. That does not mean every business suddenly needs a Reddit strategy. Here we go again. The SEO industry has discovered that Reddit appears quite often in answers from ChatGPT,…