Is Gen AI Killing Amazon?
You might think this is overly dramatic, but hear me out. I had a thought when listening to the podcast “302 of a Kind” with Marcus Tandler and Kevin Indig. They were talking about how…
Google Suggest Scraper: Not New, Still Useful in the Age of AI Search
A while ago I built a small Chrome extension called Google Suggest Scraper. It does one simple thing. You enter a base keyword, choose a language, and it pulls Google Suggest results into grouped patterns.…
How to Turn Search Data into Market Intelligence
Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…
Google’s New Notebooks Are Better. They Still Are Not Replacing Obsidian.
Google has made this more useful Google’s new notebook integration between Gemini and NotebookLM is a real improvement. Not because it changes everything. Not because it suddenly turns Google into the answer to long-term knowledge…
What Is an SEO Sparring Partner?
TL;DR Most SEO engagements are built on an unspoken fiction: certainty. Roadmaps, frameworks, and activity create the appearance of control in a system that no longer behaves predictably. An SEO sparring partner doesn’t provide more…
Stop Counting Citations. Start Asking Whether AI Actually Understood Your Brand
Why Andrea’s article is worth paying attention to Andrea Volpini’s article, “GPT-5.4 Doesn’t Just Retrieve Your Content Anymore. It Reasons Through it,” is worth reading because it pushes the discussion beyond the usual SEO toddler…
Discover isn’t “an algorithm”. It’s a pipeline (and your markup can break it)
TL;DR: Discover looks less like a single “ranking system” and more like a pipeline: your page gets packaged (metadata extracted), possibly filtered out early, then matched to user interests, then delivered via a stream that…
Grounding Pages for AI: Hype, Hygiene, or Both?
TL;DR A “Grounding Page” is basically an About or Facts page with stricter formatting and stronger machine readability. If your About page is already clear, factual, well-structured, and maintained (plus decent schema and trust signals),…
EU Digital Omnibus & Analytics: No Panic, Just Facts
The EU “Digital Omnibus”: what it means for SEO and paid (mostly: measurement) — and why it’s not a crisis You’re going to see more chatter about the EU “Digital Omnibus” over the next year.…
The Boring Win for Core Web Vitals
If you’re still on HTTP/1.1, you’re making performance harder than it needs to be A lot of people get pulled toward the shiny stuff in SEO: the hot topics, the newest tooling, the endless debate…