UK Exports to DACH: £93bn and Still Losing Ground
UK exports to Germany, Austria and Switzerland reached £93.2bn in 2025. The opportunity is substantial—but Britain’s market share has fallen.
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Google Does Not Hate AI Content. It Hates Content That Adds Nothing.
Google does not automatically reject AI content. The real risk is publishing generic material that adds no experience, evidence or useful judgement.
New YouGov UK Data Shows AI Search Hasn’t Replaced Search Engines
SEO has supposedly been dying for most of the time I have worked in it. The proposed cause changes. Social media was going to replace search. Mobile apps would make websites irrelevant. Voice search was…
Little SEO Helper: Making Keyword Exports Slightly More Useful
Keyword exports are useful, but they are also usually large, untidy collections of phrases that still require someone to sit down and work out what any of them mean. Google Search Console, Ahrefs, Semrush and…
Is Gen AI Killing Amazon?
You might think this is overly dramatic, but hear me out. I had a thought when listening to the podcast “302 of a Kind” with Marcus Tandler and Kevin Indig. They were talking about how…
Google Suggest Scraper: Not New, Still Useful in the Age of AI Search
A while ago I built a small Chrome extension called Google Suggest Scraper. It does one simple thing. You enter a base keyword, choose a language, and it pulls Google Suggest results into grouped patterns.…
How to Turn Search Data into Market Intelligence
Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…
Google’s New Notebooks Are Better. They Still Are Not Replacing Obsidian.
Google has made this more useful Google’s new notebook integration between Gemini and NotebookLM is a real improvement. Not because it changes everything. Not because it suddenly turns Google into the answer to long-term knowledge…
What Is an SEO Sparring Partner?
TL;DR Most SEO engagements are built on an unspoken fiction: certainty. Roadmaps, frameworks, and activity create the appearance of control in a system that no longer behaves predictably. An SEO sparring partner doesn’t provide more…
Stop Counting Citations. Start Asking Whether AI Actually Understood Your Brand
Why Andrea’s article is worth paying attention to Andrea Volpini’s article, “GPT-5.4 Doesn’t Just Retrieve Your Content Anymore. It Reasons Through it,” is worth reading because it pushes the discussion beyond the usual SEO toddler…