SEO, AI Search and what it means for businesses
New ways of search Over the last year we have seen some dramatic changes in the search universe. New ways of searching the internet for information have entered the public eye. For years all we…
AI Overview (SGE) is now live
There was a lot of talk about SGE in the last year. Everyone, including me, was speculating when it will come and how it will look when it is finally rolled out. A brief history…
German SEO for UK SaaS Companies: What Changes in Germany
Germany is an attractive market for UK SaaS companies. That does not mean a British product, an English website and a translated landing page will automatically make a convincing German proposition. Software may cross borders…
SGE – and why you should care about it
SGE (Search Generative Experience) will be a new way how search results are presented in Google. If you haven’t heard about SGE the article SGE – The New Google Search gives you an overview of…
Internal Linking the Superglue of SEO
Content: Internal linking might seem like a straightforward website housekeeping task, but it’s actually a powerful SEO tool. Think of it as the superglue holding your website together, making it easier for search engines and…
German SEO for UK SMEs: What Actually Matters
German SEO is often treated as a translation job. Take the UK pages, put them into German, add a few German keywords and wait for Google.de to cooperate. That is usually where the trouble starts.…
Notts-SEO: Informal SEO Meetup in Nottingham
Date: 28/03/2024 Venue: The Lion at Basford Nottingham 44 Mosley St, New Basford, Nottingham NG7 7FQ Time: 6 pm Are you passionate about the evolving world of Search Engine Optimization (SEO) or a business looking…
The Significance of Web Hosting in SEO: A Critical Analysis
Introduction to Web Hosting and SEO In the realm of digital marketing, Search Engine Optimization (SEO) stands as a pivotal element in determining the success of a website. Integral to this process is the choice…
N-grams – The New Keywords for SEO
N-grams aren’t a trick or a replacement for thinking. They’re a practical way to spot real query patterns and build content that covers intent, reads well, and is easier for search and AI systems to…
Local SEO: A Simple Guide
Local SEO is one of the most misunderstood parts of digital marketing. Some agencies treat it like sorcery. Some businesses believe that adding “near me” to a page solves everything. Others assume Google somehow “just…