What to Focus on in the Era of AI Search
What to Focus on in the Era of AI Search Search is changing, there’s no doubt about it. The SEO world is undergoing a significant shift. But the recurring claim that “SEO is dead” couldn’t…
Twiddlers: How Google’s Secret Re-ranking System Works
What Are Twiddlers? Twiddlers are specialized C++ code objects integrated into Google’s ranking algorithms, specifically within the Superroot framework. They function as post-retrieval adjustment mechanisms that refine and reorder search results after the initial ranking…
AI Search Optimization What you should know
Ai Search optimization or GEO is the latest buzzword and SEO is declared dead (yet another time). But what is behind the buzzword and how is the optimization for AI search different from SEO? Let’s…
The Rise of GIO: Optimizing for AI Agents Like Gemini and ChatGPT
The Rise of GIO: Optimizing for AI Agents Like Gemini and ChatGPT The way we find information is rapidly changing. AI tools like Google’s Gemini, ChatGPT, and Perplexity are no longer just novelties; they’re becoming…
SEO, AI Search and what it means for businesses
New ways of search Over the last year we have seen some dramatic changes in the search universe. New ways of searching the internet for information have entered the public eye. For years all we…
AI Overview (SGE) is now live
There was a lot of talk about SGE in the last year. Everyone, including me, was speculating when it will come and how it will look when it is finally rolled out. A brief history…
German SEO for UK SaaS Companies: What Changes in Germany
Germany is an attractive market for UK SaaS companies. That does not mean a British product, an English website and a translated landing page will automatically make a convincing German proposition. Software may cross borders…
SGE – and why you should care about it
SGE (Search Generative Experience) will be a new way how search results are presented in Google. If you haven’t heard about SGE the article SGE – The New Google Search gives you an overview of…
Internal Linking the Superglue of SEO
Content: Internal linking might seem like a straightforward website housekeeping task, but it’s actually a powerful SEO tool. Think of it as the superglue holding your website together, making it easier for search engines and…
German SEO for UK SMEs: What Actually Matters
German SEO is often treated as a translation job. Take the UK pages, put them into German, add a few German keywords and wait for Google.de to cooperate. That is usually where the trouble starts.…