AccuRanker Analysed 1.3 Billion SERPs. What Does That Really Tell Us About CTR?
A critical look at a 1.3 billion-SERP CTR study, what the evidence supports and what rankings, AI Overviews and citations mean for SEO forecasting.
Don’t Fall for the Reddit Mania
Reddit appears frequently in AI-generated answers. That does not mean every business suddenly needs a Reddit strategy. Here we go again. The SEO industry has discovered that Reddit appears quite often in answers from ChatGPT,…
Google Does Not Hate AI Content. It Hates Content That Adds Nothing.
Google does not automatically reject AI content. The real risk is publishing generic material that adds no experience, evidence or useful judgement.
Is Gen AI Killing Amazon?
You might think this is overly dramatic, but hear me out. I had a thought when listening to the podcast “302 of a Kind” with Marcus Tandler and Kevin Indig. They were talking about how…