A little SEO helper for finding opportunities in Google Search Console
A free, API-free helper that turns a complete Google Search Console ZIP into practical opportunities, business signals and areas worth investigating.
AccuRanker Analysed 1.3 Billion SERPs. What Does That Really Tell Us About CTR?
A critical look at a 1.3 billion-SERP CTR study, what the evidence supports and what rankings, AI Overviews and citations mean for SEO forecasting.
How People in the UK Use AI – and What It Means for SEO and Marketing
UK research shows how people use AI, where it fits into search and what this might mean for SEO and marketing.
A little SEO helper for generating missing image alt text
A free Codex skill for reviewing missing image alt text at scale, using visual and page context rather than relying on filenames alone.
New YouGov UK Data Shows AI Search Hasn’t Replaced Search Engines
SEO has supposedly been dying for most of the time I have worked in it. The proposed cause changes. Social media was going to replace search. Mobile apps would make websites irrelevant. Voice search was…
Little SEO Helper: Making Keyword Exports Slightly More Useful
Keyword exports are useful, but they are also usually large, untidy collections of phrases that still require someone to sit down and work out what any of them mean. Google Search Console, Ahrefs, Semrush and…
How to Turn Search Data into Market Intelligence
Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…
Google’s New Notebooks Are Better. They Still Are Not Replacing Obsidian.
Google has made this more useful Google’s new notebook integration between Gemini and NotebookLM is a real improvement. Not because it changes everything. Not because it suddenly turns Google into the answer to long-term knowledge…
Stop Counting Citations. Start Asking Whether AI Actually Understood Your Brand
Why Andrea’s article is worth paying attention to Andrea Volpini’s article, “GPT-5.4 Doesn’t Just Retrieve Your Content Anymore. It Reasons Through it,” is worth reading because it pushes the discussion beyond the usual SEO toddler…
Discover isn’t “an algorithm”. It’s a pipeline (and your markup can break it)
TL;DR: Discover looks less like a single “ranking system” and more like a pipeline: your page gets packaged (metadata extracted), possibly filtered out early, then matched to user interests, then delivered via a stream that…