SEO has supposedly been dying for most of the time I have worked in it. The proposed cause changes. Social media was going to replace search. Mobile apps would make websites irrelevant. Voice search was…
Keyword exports are useful, but they are also usually large, untidy collections of phrases that still require someone to sit down and work out what any of them mean. Google Search Console, Ahrefs, Semrush and…
Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…
Google has made this more useful Google’s new notebook integration between Gemini and NotebookLM is a real improvement. Not because it changes everything. Not because it suddenly turns Google into the answer to long-term knowledge…
Why Andrea’s article is worth paying attention to Andrea Volpini’s article, “GPT-5.4 Doesn’t Just Retrieve Your Content Anymore. It Reasons Through it,” is worth reading because it pushes the discussion beyond the usual SEO toddler…
TL;DR: Discover looks less like a single “ranking system” and more like a pipeline: your page gets packaged (metadata extracted), possibly filtered out early, then matched to user interests, then delivered via a stream that…
TL;DR A “Grounding Page” is basically an About or Facts page with stricter formatting and stronger machine readability. If your About page is already clear, factual, well-structured, and maintained (plus decent schema and trust signals),…
The EU “Digital Omnibus”: what it means for SEO and paid (mostly: measurement) — and why it’s not a crisis You’re going to see more chatter about the EU “Digital Omnibus” over the next year.…
If you’re still on HTTP/1.1, you’re making performance harder than it needs to be A lot of people get pulled toward the shiny stuff in SEO: the hot topics, the newest tooling, the endless debate…
I’ve been an advocate of schema for years. Not the “throw some markup on it and pray for rich snippets” version — the right use of schema: clarity, identity, and machine-readable truth. Back in 2022,…