AccuRanker Analysed 1.3 Billion SERPs. What Does That Really Tell Us About CTR?
A critical look at a 1.3 billion-SERP CTR study, what the evidence supports and what rankings, AI Overviews and citations mean for SEO forecasting.
How People in the UK Use AI – and What It Means for SEO and Marketing
UK research shows how people use AI, where it fits into search and what this might mean for SEO and marketing.
The Pyrrhic Victory of GEO
GEO deserves serious attention. Treating it as a replacement for SEO is another matter. The technical foundations, useful content, evidence and market understanding businesses neglect may be the same things their AI visibility needs.
Don’t Fall for the Reddit Mania
Reddit appears frequently in AI-generated answers. That does not mean every business suddenly needs a Reddit strategy. Here we go again. The SEO industry has discovered that Reddit appears quite often in answers from ChatGPT,…