GEO deserves serious attention. Treating it as a replacement for SEO is another matter. The technical foundations, useful content, evidence and market understanding businesses neglect may be the same things their AI visibility needs.
Reddit appears frequently in AI-generated answers. That does not mean every business suddenly needs a Reddit strategy. Here we go again. The SEO industry has discovered that Reddit appears quite often in answers from ChatGPT,…
Google does not automatically reject AI content. The real risk is publishing generic material that adds no experience, evidence or useful judgement.
SEO has supposedly been dying for most of the time I have worked in it. The proposed cause changes. Social media was going to replace search. Mobile apps would make websites irrelevant. Voice search was…
Keyword exports are useful, but they are also usually large, untidy collections of phrases that still require someone to sit down and work out what any of them mean. Google Search Console, Ahrefs, Semrush and…
You might think this is overly dramatic, but hear me out. I had a thought when listening to the podcast “302 of a Kind” with Marcus Tandler and Kevin Indig. They were talking about how…
Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…
Google has made this more useful Google’s new notebook integration between Gemini and NotebookLM is a real improvement. Not because it changes everything. Not because it suddenly turns Google into the answer to long-term knowledge…
Why Andrea’s article is worth paying attention to Andrea Volpini’s article, “GPT-5.4 Doesn’t Just Retrieve Your Content Anymore. It Reasons Through it,” is worth reading because it pushes the discussion beyond the usual SEO toddler…
TL;DR: Discover looks less like a single “ranking system” and more like a pipeline: your page gets packaged (metadata extracted), possibly filtered out early, then matched to user interests, then delivered via a stream that…