Google has made its guidance on helpful content more explicit. Before this becomes another four-factor optimisation package, a little perspective would be useful. The updated documentation describes four attributes of a page’s main content: effort,…
A critical look at a 1.3 billion-SERP CTR study, what the evidence supports and what rankings, AI Overviews and citations mean for SEO forecasting.
UK research shows how people use AI, where it fits into search and what this might mean for SEO and marketing.
A free Codex skill for reviewing missing image alt text at scale, using visual and page context rather than relying on filenames alone.
GEO deserves serious attention. Treating it as a replacement for SEO is another matter. The technical foundations, useful content, evidence and market understanding businesses neglect may be the same things their AI visibility needs.
Reddit appears frequently in AI-generated answers. That does not mean every business suddenly needs a Reddit strategy. Here we go again. The SEO industry has discovered that Reddit appears quite often in answers from ChatGPT,…
Google does not automatically reject AI content. The real risk is publishing generic material that adds no experience, evidence or useful judgement.
SEO has supposedly been dying for most of the time I have worked in it. The proposed cause changes. Social media was going to replace search. Mobile apps would make websites irrelevant. Voice search was…
Keyword exports are useful, but they are also usually large, untidy collections of phrases that still require someone to sit down and work out what any of them mean. Google Search Console, Ahrefs, Semrush and…
You might think this is overly dramatic, but hear me out. I had a thought when listening to the podcast “302 of a Kind” with Marcus Tandler and Kevin Indig. They were talking about how…
