AccuRanker Analysed 1.3 Billion SERPs. What Does That Really Tell Us About CTR?
A critical look at a 1.3 billion-SERP CTR study, what the evidence supports and what rankings, AI Overviews and citations mean for SEO forecasting.
How People in the UK Use AI – and What It Means for SEO and Marketing
UK research shows how people use AI, where it fits into search and what this might mean for SEO and marketing.
A little SEO helper for generating missing image alt text
A free Codex skill for reviewing missing image alt text at scale, using visual and page context rather than relying on filenames alone.
The Pyrrhic Victory of GEO
GEO deserves serious attention. Treating it as a replacement for SEO is another matter. The technical foundations, useful content, evidence and market understanding businesses neglect may be the same things their AI visibility needs.
Don’t Fall for the Reddit Mania
Reddit appears frequently in AI-generated answers. That does not mean every business suddenly needs a Reddit strategy. Here we go again. The SEO industry has discovered that Reddit appears quite often in answers from ChatGPT,…
Google Does Not Hate AI Content. It Hates Content That Adds Nothing.
Google does not automatically reject AI content. The real risk is publishing generic material that adds no experience, evidence or useful judgement.
New YouGov UK Data Shows AI Search Hasn’t Replaced Search Engines
SEO has supposedly been dying for most of the time I have worked in it. The proposed cause changes. Social media was going to replace search. Mobile apps would make websites irrelevant. Voice search was…
Little SEO Helper: Making Keyword Exports Slightly More Useful
Keyword exports are useful, but they are also usually large, untidy collections of phrases that still require someone to sit down and work out what any of them mean. Google Search Console, Ahrefs, Semrush and…
Is Gen AI Killing Amazon?
You might think this is overly dramatic, but hear me out. I had a thought when listening to the podcast “302 of a Kind” with Marcus Tandler and Kevin Indig. They were talking about how…
How to Turn Search Data into Market Intelligence
Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…