Most companies still treat SEO data as a reporting layer. Rankings went up. Traffic went down. Clicks increased. CTR looks odd. A keyword moved three positions. A page needs “optimising”. Useful, sometimes. Strategic, not often…
Google has made this more useful Google’s new notebook integration between Gemini and NotebookLM is a real improvement. Not because it changes everything. Not because it suddenly turns Google into the answer to long-term knowledge…
Why Andrea’s article is worth paying attention to Andrea Volpini’s article, “GPT-5.4 Doesn’t Just Retrieve Your Content Anymore. It Reasons Through it,” is worth reading because it pushes the discussion beyond the usual SEO toddler…
TL;DR: Discover looks less like a single “ranking system” and more like a pipeline: your page gets packaged (metadata extracted), possibly filtered out early, then matched to user interests, then delivered via a stream that…
TL;DR A “Grounding Page” is basically an About or Facts page with stricter formatting and stronger machine readability. If your About page is already clear, factual, well-structured, and maintained (plus decent schema and trust signals),…
The EU “Digital Omnibus”: what it means for SEO and paid (mostly: measurement) — and why it’s not a crisis You’re going to see more chatter about the EU “Digital Omnibus” over the next year.…
If you’re still on HTTP/1.1, you’re making performance harder than it needs to be A lot of people get pulled toward the shiny stuff in SEO: the hot topics, the newest tooling, the endless debate…
I’ve been an advocate of schema for years. Not the “throw some markup on it and pray for rich snippets” version — the right use of schema: clarity, identity, and machine-readable truth. Back in 2022,…
For a long time, the “messy middle” was a useful idea for SEOs. It acknowledged something we already knew: people do not move neatly from awareness to consideration and purchase. They explore, compare, hesitate, seek…
We are missing the true value of SEO – and AI search is about to expose that. Right now, half the industry is obsessing over how to measure citations in LLMs. Everyone is building trackers…
